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Dos Equis Recasts the ‘Most Interesting Man in the World’

Dos Equis Recasts the ‘Most Interesting Man in the World’

Dos Equis beer just introduced its newest Most Interesting Man as Augustin Legrand

First we got a new KFC Colonel, and now the Most Interesting Man gets a makeover.

I don’t always get fired from my job. But when I do, I’m replaced by a guy almost half my age.

Jonathan Goldsmith, the Dos Equis man who was been entertaining TV audiences for the better part of the last decade, and was so popular that he became his own meme, has been replaced. Augustin Legrand, 41, a French actor, will now take on the role of the suave, wealthy spokesman for the Mexican beer brand.

“The new Most Interesting Man is a man of action,” Toygar Bazarkaya, chief creative officer of the Americas at Havas, told I4U. “He's never one to reminisce on times past, which stylistically changes everything. With a faster pace and more energy, we're reinvigorating and modernizing one of the greatest campaigns.”

Dos Equis revealed its new ad campaign in a full-length video featuring the Most Interesting Man racing across the desert on a “boat,” fighting with Samurai, and kicking a football made from a coconut across the Serengeti. The scene ends with a good, old-fashioned American football watch party with some Dos Equis beer. The closing tagline has been changed to, “Stay thirsty, mis amigos.”

In a foil to the advertising campaign’s previous playboy image, the commercial also features Marina Artigas, the Most Interesting Man’s opponent who attempts to best him in desert-racing and Samurai knife-wielding.


It’s Official: Dos Equis’ “The Most Interesting Man In The World” Blasting Off To Make Way For New Guy

As Deadline first reported last month, Dos Equis is retiring Jonathan Goldsmith as &ldquoThe Most Interesting Man in the World&rdquo by blasting him off on a one-way mission to Mars. The last spot featuring Goldsmith in what has been one of commercials’ most iconic recent campaigns airs tomorrow during the Cleveland Cavaliers-Los Angeles Lakers game on TNT. Check out a shorter clip of the ad above, which a source told Deadline was shot just before the Super Bowl this year.

The beer company says it will reveal a new &ldquoMost Interesting Man in the World&rdquo later this year, and that this is not the end of the 10-year ad campaign &ldquobut an evolution.&rdquo

&ldquoFrom superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character,&rdquo said Andrew Katz, VP Marketing for Dos Equis. &ldquoWe know &lsquoThe Most Interesting Man in the World&rsquo will continue to endure and grow, as the character&rsquos story is bigger than one individual.&rdquo

As The Most Interesting Man prepares to blast off on his final adventure, the franchise&rsquos longtime narrator, Will Lyman, intones solemnly that &ldquohis only regret is that he has no regrets.&rdquo


It’s Official: Dos Equis’ “The Most Interesting Man In The World” Blasting Off To Make Way For New Guy

As Deadline first reported last month, Dos Equis is retiring Jonathan Goldsmith as &ldquoThe Most Interesting Man in the World&rdquo by blasting him off on a one-way mission to Mars. The last spot featuring Goldsmith in what has been one of commercials’ most iconic recent campaigns airs tomorrow during the Cleveland Cavaliers-Los Angeles Lakers game on TNT. Check out a shorter clip of the ad above, which a source told Deadline was shot just before the Super Bowl this year.

The beer company says it will reveal a new &ldquoMost Interesting Man in the World&rdquo later this year, and that this is not the end of the 10-year ad campaign &ldquobut an evolution.&rdquo

&ldquoFrom superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character,&rdquo said Andrew Katz, VP Marketing for Dos Equis. &ldquoWe know &lsquoThe Most Interesting Man in the World&rsquo will continue to endure and grow, as the character&rsquos story is bigger than one individual.&rdquo

As The Most Interesting Man prepares to blast off on his final adventure, the franchise&rsquos longtime narrator, Will Lyman, intones solemnly that &ldquohis only regret is that he has no regrets.&rdquo


It’s Official: Dos Equis’ “The Most Interesting Man In The World” Blasting Off To Make Way For New Guy

As Deadline first reported last month, Dos Equis is retiring Jonathan Goldsmith as &ldquoThe Most Interesting Man in the World&rdquo by blasting him off on a one-way mission to Mars. The last spot featuring Goldsmith in what has been one of commercials’ most iconic recent campaigns airs tomorrow during the Cleveland Cavaliers-Los Angeles Lakers game on TNT. Check out a shorter clip of the ad above, which a source told Deadline was shot just before the Super Bowl this year.

The beer company says it will reveal a new &ldquoMost Interesting Man in the World&rdquo later this year, and that this is not the end of the 10-year ad campaign &ldquobut an evolution.&rdquo

&ldquoFrom superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character,&rdquo said Andrew Katz, VP Marketing for Dos Equis. &ldquoWe know &lsquoThe Most Interesting Man in the World&rsquo will continue to endure and grow, as the character&rsquos story is bigger than one individual.&rdquo

As The Most Interesting Man prepares to blast off on his final adventure, the franchise&rsquos longtime narrator, Will Lyman, intones solemnly that &ldquohis only regret is that he has no regrets.&rdquo


It’s Official: Dos Equis’ “The Most Interesting Man In The World” Blasting Off To Make Way For New Guy

As Deadline first reported last month, Dos Equis is retiring Jonathan Goldsmith as &ldquoThe Most Interesting Man in the World&rdquo by blasting him off on a one-way mission to Mars. The last spot featuring Goldsmith in what has been one of commercials’ most iconic recent campaigns airs tomorrow during the Cleveland Cavaliers-Los Angeles Lakers game on TNT. Check out a shorter clip of the ad above, which a source told Deadline was shot just before the Super Bowl this year.

The beer company says it will reveal a new &ldquoMost Interesting Man in the World&rdquo later this year, and that this is not the end of the 10-year ad campaign &ldquobut an evolution.&rdquo

&ldquoFrom superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character,&rdquo said Andrew Katz, VP Marketing for Dos Equis. &ldquoWe know &lsquoThe Most Interesting Man in the World&rsquo will continue to endure and grow, as the character&rsquos story is bigger than one individual.&rdquo

As The Most Interesting Man prepares to blast off on his final adventure, the franchise&rsquos longtime narrator, Will Lyman, intones solemnly that &ldquohis only regret is that he has no regrets.&rdquo


It’s Official: Dos Equis’ “The Most Interesting Man In The World” Blasting Off To Make Way For New Guy

As Deadline first reported last month, Dos Equis is retiring Jonathan Goldsmith as &ldquoThe Most Interesting Man in the World&rdquo by blasting him off on a one-way mission to Mars. The last spot featuring Goldsmith in what has been one of commercials’ most iconic recent campaigns airs tomorrow during the Cleveland Cavaliers-Los Angeles Lakers game on TNT. Check out a shorter clip of the ad above, which a source told Deadline was shot just before the Super Bowl this year.

The beer company says it will reveal a new &ldquoMost Interesting Man in the World&rdquo later this year, and that this is not the end of the 10-year ad campaign &ldquobut an evolution.&rdquo

&ldquoFrom superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character,&rdquo said Andrew Katz, VP Marketing for Dos Equis. &ldquoWe know &lsquoThe Most Interesting Man in the World&rsquo will continue to endure and grow, as the character&rsquos story is bigger than one individual.&rdquo

As The Most Interesting Man prepares to blast off on his final adventure, the franchise&rsquos longtime narrator, Will Lyman, intones solemnly that &ldquohis only regret is that he has no regrets.&rdquo


It’s Official: Dos Equis’ “The Most Interesting Man In The World” Blasting Off To Make Way For New Guy

As Deadline first reported last month, Dos Equis is retiring Jonathan Goldsmith as &ldquoThe Most Interesting Man in the World&rdquo by blasting him off on a one-way mission to Mars. The last spot featuring Goldsmith in what has been one of commercials’ most iconic recent campaigns airs tomorrow during the Cleveland Cavaliers-Los Angeles Lakers game on TNT. Check out a shorter clip of the ad above, which a source told Deadline was shot just before the Super Bowl this year.

The beer company says it will reveal a new &ldquoMost Interesting Man in the World&rdquo later this year, and that this is not the end of the 10-year ad campaign &ldquobut an evolution.&rdquo

&ldquoFrom superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character,&rdquo said Andrew Katz, VP Marketing for Dos Equis. &ldquoWe know &lsquoThe Most Interesting Man in the World&rsquo will continue to endure and grow, as the character&rsquos story is bigger than one individual.&rdquo

As The Most Interesting Man prepares to blast off on his final adventure, the franchise&rsquos longtime narrator, Will Lyman, intones solemnly that &ldquohis only regret is that he has no regrets.&rdquo


It’s Official: Dos Equis’ “The Most Interesting Man In The World” Blasting Off To Make Way For New Guy

As Deadline first reported last month, Dos Equis is retiring Jonathan Goldsmith as &ldquoThe Most Interesting Man in the World&rdquo by blasting him off on a one-way mission to Mars. The last spot featuring Goldsmith in what has been one of commercials’ most iconic recent campaigns airs tomorrow during the Cleveland Cavaliers-Los Angeles Lakers game on TNT. Check out a shorter clip of the ad above, which a source told Deadline was shot just before the Super Bowl this year.

The beer company says it will reveal a new &ldquoMost Interesting Man in the World&rdquo later this year, and that this is not the end of the 10-year ad campaign &ldquobut an evolution.&rdquo

&ldquoFrom superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character,&rdquo said Andrew Katz, VP Marketing for Dos Equis. &ldquoWe know &lsquoThe Most Interesting Man in the World&rsquo will continue to endure and grow, as the character&rsquos story is bigger than one individual.&rdquo

As The Most Interesting Man prepares to blast off on his final adventure, the franchise&rsquos longtime narrator, Will Lyman, intones solemnly that &ldquohis only regret is that he has no regrets.&rdquo


It’s Official: Dos Equis’ “The Most Interesting Man In The World” Blasting Off To Make Way For New Guy

As Deadline first reported last month, Dos Equis is retiring Jonathan Goldsmith as &ldquoThe Most Interesting Man in the World&rdquo by blasting him off on a one-way mission to Mars. The last spot featuring Goldsmith in what has been one of commercials’ most iconic recent campaigns airs tomorrow during the Cleveland Cavaliers-Los Angeles Lakers game on TNT. Check out a shorter clip of the ad above, which a source told Deadline was shot just before the Super Bowl this year.

The beer company says it will reveal a new &ldquoMost Interesting Man in the World&rdquo later this year, and that this is not the end of the 10-year ad campaign &ldquobut an evolution.&rdquo

&ldquoFrom superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character,&rdquo said Andrew Katz, VP Marketing for Dos Equis. &ldquoWe know &lsquoThe Most Interesting Man in the World&rsquo will continue to endure and grow, as the character&rsquos story is bigger than one individual.&rdquo

As The Most Interesting Man prepares to blast off on his final adventure, the franchise&rsquos longtime narrator, Will Lyman, intones solemnly that &ldquohis only regret is that he has no regrets.&rdquo


It’s Official: Dos Equis’ “The Most Interesting Man In The World” Blasting Off To Make Way For New Guy

As Deadline first reported last month, Dos Equis is retiring Jonathan Goldsmith as &ldquoThe Most Interesting Man in the World&rdquo by blasting him off on a one-way mission to Mars. The last spot featuring Goldsmith in what has been one of commercials’ most iconic recent campaigns airs tomorrow during the Cleveland Cavaliers-Los Angeles Lakers game on TNT. Check out a shorter clip of the ad above, which a source told Deadline was shot just before the Super Bowl this year.

The beer company says it will reveal a new &ldquoMost Interesting Man in the World&rdquo later this year, and that this is not the end of the 10-year ad campaign &ldquobut an evolution.&rdquo

&ldquoFrom superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character,&rdquo said Andrew Katz, VP Marketing for Dos Equis. &ldquoWe know &lsquoThe Most Interesting Man in the World&rsquo will continue to endure and grow, as the character&rsquos story is bigger than one individual.&rdquo

As The Most Interesting Man prepares to blast off on his final adventure, the franchise&rsquos longtime narrator, Will Lyman, intones solemnly that &ldquohis only regret is that he has no regrets.&rdquo


It’s Official: Dos Equis’ “The Most Interesting Man In The World” Blasting Off To Make Way For New Guy

As Deadline first reported last month, Dos Equis is retiring Jonathan Goldsmith as &ldquoThe Most Interesting Man in the World&rdquo by blasting him off on a one-way mission to Mars. The last spot featuring Goldsmith in what has been one of commercials’ most iconic recent campaigns airs tomorrow during the Cleveland Cavaliers-Los Angeles Lakers game on TNT. Check out a shorter clip of the ad above, which a source told Deadline was shot just before the Super Bowl this year.

The beer company says it will reveal a new &ldquoMost Interesting Man in the World&rdquo later this year, and that this is not the end of the 10-year ad campaign &ldquobut an evolution.&rdquo

&ldquoFrom superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character,&rdquo said Andrew Katz, VP Marketing for Dos Equis. &ldquoWe know &lsquoThe Most Interesting Man in the World&rsquo will continue to endure and grow, as the character&rsquos story is bigger than one individual.&rdquo

As The Most Interesting Man prepares to blast off on his final adventure, the franchise&rsquos longtime narrator, Will Lyman, intones solemnly that &ldquohis only regret is that he has no regrets.&rdquo


Watch the video: Dos Equis Tribute to The Most Interesting Man in the World (November 2021).